Skip to content

Amazon

Big Billion Days and Great Indian Festival Sale LIVE: Best Deals on iPhone 17, Galaxy S25, Bank Offers Today

Anuj Chaubey |

Key Takeaways
  • It's official: Amazon's Great Indian Festival is live for all shoppers, and Flipkart's Big Billion Days early access is open — the main Flipkart sale starts at midnight.
  • Headline deals: iPhone 17 (256GB) at Rs 79,999, Motorola Edge 70 Fusion at Rs 29,999, Galaxy S25 Ultra at Rs 95,685, plus OnePlus, Redmi and iQOO phones at their lowest prices of the year.
  • Bank offers to use right now: 10% instant discount on Axis/ICICI cards on Flipkart (up to 15% for Black members), 10% on SBI cards on Amazon.
  • Prime members get up to 10% extra on select Amazon offers; Flipkart Plus and Black members get priority access to limited-stock electronics today.
  • Compare the final checkout price across both platforms — headline discount, bank offer, coupon and exchange bonus stack differently on each.
The sales are live: Amazon's Great Indian Festival and Flipkart's Big Billion Days early access are both open now. AI-generated illustration

The wait is over. Amazon's Great Indian Festival is now live for every shopper, and Flipkart's Big Billion Days early access window is open — with the main Flipkart sale kicking off at midnight tonight. This is the biggest shopping week of the year in India, and the first hours are when the best-stocked deals move fastest.

Here's what's live, what's worth buying, and which card to pay with.

What happened

Amazon opened the Great Indian Festival to all customers today, following its Prime early-access window. Flipkart's Big Billion Days early access is live now for Plus, Black and eligible co-branded credit card members, and the sale opens to everyone at midnight tonight. Both sales run into the Diwali run-up (Diwali falls on November 8), with deals expected to refresh in phases.

Latest verified facts: the best live deals

Smartphones

  • iPhone 17 (256GB) — Rs 79,999 on Flipkart: down from a Rs 99,900 list price, with Rs 2,500 off on credit-card EMI and a Rs 3,000 exchange bonus on eligible trade-ins. The standout phone deal of the sale.
  • Samsung Galaxy S25 Ultra (12GB + 256GB) — Rs 95,685 on Flipkart: down from Rs 1,29,999, plus Rs 4,000 off with the Flipkart Axis credit card and exchange value up to Rs 70,550 — the effective price can drop dramatically if you're trading in.
  • Motorola Edge 70 Fusion (8GB + 128GB) — Rs 29,999: the 12GB variants go at Rs 32,999 and Rs 34,999.
  • Motorola Edge 70 Pro (8GB + 256GB) — Rs 36,999 (12GB + 256GB at Rs 39,999); Edge 70 Pro+ (12GB + 256GB) — Rs 44,999; Moto G37 Power — from Rs 16,999.
  • OnePlus N6x — Rs 18,499 including bank offers; Redmi 17 5G — Rs 23,999; iQOO Z10 Lite 5G — Rs 15,999; iQOO Neo 10 — Rs 41,999 including bank offers.

Laptops and more

  • Apple MacBook Neo 13-inch — Rs 71,990; ASUS Vivobook 15 — Rs 59,990 on Amazon's early deals.
  • Electronics up to 80% off, fashion and beauty up to 70%, home and kitchen up to 60% on Amazon; similar category-wide drops on Flipkart.

Bank offers to use right now

On Flipkart: up to 10% instant discount on Axis Bank and ICICI Bank cards — and if you're shopping in the early-access window, Plus members get up to 12% and Black members up to 15%. Add 10% cashback on your first super.money transaction, No-Cost EMI with a flat Rs 1,000 discount, or Flipkart Pay Later with No-Cost EMI plus Rs 500 off.

On Amazon: 10% instant discount on SBI credit cards, debit cards and EMI transactions. Prime members stack up to 10% extra on select offers, the Amazon Pay ICICI Bank credit card adds unlimited 5% cashback for Prime members, and Amazon Pay Later gives 10% cashback on select purchases with 3 interest-free EMIs on carts above Rs 1,500.

Why it matters

Day one is when choice is widest. Limited-stock electronics — the exact phone variant and colour you want — sell through fastest in the first hours, which is precisely what early access is for. But don't confuse speed with smart buying: the advertised price is only the starting point. Your final price is sale price, minus bank instant discount, minus product-page coupons, minus exchange bonus, plus cashback that lands later — and that stack is different on each platform for the same product.

The single most valuable habit today: put the same item in both carts and compare the final checkout figures. A bigger headline discount on one platform routinely loses to a better bank-offer stack on the other.

What happens next

Flipkart's main sale opens to everyone at midnight tonight, and both platforms will refresh deals in phases through the festive season, with a likely second wave closer to Diwali. Prices on hot items can move — or stock can vanish — with little warning, so if you've done your comparison, don't wait too long.

More sale coverage:

We'll keep tracking the biggest price moves as the sales run — check back before you buy.