- President Trump announced on September 29 that he will sign an executive order officially renaming "artificial intelligence" to "super intelligence" (SI) in all U.S. government documents.
- He unveiled America.gov, an AI chatbot that searches nearly 29,000 federal websites to answer questions about Medicare, passports, and jobs — no account needed, no ads.
- The same day, Trump and the CEOs of Google, Meta, Anthropic, OpenAI, Nvidia, and SpaceX signed a "morally binding" self-policing AI safety accord.
- Musk instantly adopted the new term and predicted "an age of abundance"; Trump said he'll name an AI czar within days.
The word "artificial" is about to get a pink slip — at least inside the federal government. President Donald Trump announced Tuesday he'll officially rebrand artificial intelligence as "super intelligence" — by executive order.
"This kind of innovation in government is just a preview of what is possible with super intelligence, or SI, and that's the official name in the United States," Trump said while unveiling America.gov, a new AI-powered one-stop shop for federal services, in Washington, D.C. "I'll be signing a very powerful executive order."
"Because when you say artificial intelligence, it's artificial"
Trump didn't mince words about why the old name goes. "Because when you say artificial intelligence, it's artificial," he told the crowd. "This is extreme intelligence. It's superior intelligence. It's supreme also intelligence. But the word super is the best word of all and it's the simplest."
He'd teased the term at last week's UN General Assembly, and the White House is already using it — its official fact sheet describes America.gov as implementing "modern technology and Super Intelligence (SI) to dramatically improve how the Federal government serves Americans."
Behind the branding sits a real product. America.gov is live now: a chatbot searching roughly 29,000 federal websites to answer questions about Medicare, jobs, and passports — no account, no ads, no tracking. A second phase set for early 2027 will let Americans apply for benefits like Social Security inside the chat. Trump signed an executive order at the event directing agencies to integrate their services; only IRS tax filing and national-security systems are excluded.
Six CEOs, one "morally binding" pact
Hours later, Trump hosted a White House lunch with the six most powerful people in AI — Sundar Pichai, Dario Amodei, Mark Zuckerberg, Greg Brockman, Jensen Huang, and Elon Musk — and got all of them to sign a "morally binding" accord on developing the technology safely.
Posted on Truth Social, the document asks companies to keep "robust internal processes and controls to ensure that their technology behaves as intended," hire independent external auditors, and put an independent board committee in charge of reviewing their reports. "It's almost like a constitution in a way," Trump said. "The biggest people in the world signed that and I signed it as president."
From "Hoax Buster" to safety pact
The accord lands with a twist of irony. Just two weeks ago, Trump was dismissing warnings about AI's dangers as a hoax. "I am the Hoax Buster, and I'm right now breaking another Hoax — That AI is going to take over, consume, and destroy the World," he wrote on September 14. Yet those warnings came from people now sitting at his table: Amodei recently warned of "the risk of losing control of AI systems, misuse of AI for cyberattacks and bioterrorism, and serious economic disruption," and OpenAI's Sam Altman has called for governments — not AI labs — to set the rules.
Trump's bet is that self-policing beats Washington regulation. "There's a belief that there should be tremendous self-regulation," he said. "But the self-regulation's very important."
What's next: an AI czar
Musk has already adopted the new vocabulary. "It's worth highlighting the positive benefits of AI — SI, pardon me," he said. "I think by far the most likely outcome is an age of abundance, where we don't have just a universal basic income, we have universal high income."
Asked how close he was to naming the AI czar he's been promising, Trump said the pick would come in "the next three or four days." Whether "super intelligence" sticks the way "AI" has is another question — but this rebrand comes with an executive order and the full federal bureaucracy behind it.